The Nuova 500 spawned a multitude of variants, from the racy Abarth versions to a small six seat van. One of the most interesting bodystyles was an open roof model with a canopy and without side doors. Known as the Jolly, these cars were built by Ghia and had a chopped windshield and wicker seats. Another open roofed beach cruiser, the Mare (or "sea" in Italian), was built by Carrozzeria Holiday in much more limited numbers. Only 50 were built, and they did not have the canopy roof of the Jolly and featured cloth instead of wicker seats. This example for sale in Canada is a wonderful example of an extremely rare Fiat.
Italy's location on the Mediterranean Sea meant innumerable beachfront cities and resorts. There was a brisk trade in beach buggy conversions of regular cars by the many specialist coachbuilders throughout Italy at the time. Without roof or doors the cars are basic in the extreme. This simplicity, however, remains their most endearing feature, giving these cheeky runabouts a sense of fun and mischief comparable only with the later Mini Moke. As you would expect the car is in excellent condition and finished in blue with a matching blue and white interior. These cars were only built to order by Holiday for VIPs and the hotels of Capri and the Amalfi coast. The body builder Holiday was also responsible for building the Twingo beach buggy. Much rarer than a Jolly, this is a highly desirable and rare little Fiat is perfect for trips to the beach and is sure to get you noticed. $49,000
The asking price for this Mare is about $15,000 over what similar Jollys have recently brought at auctions. Not too surprising, given this car's exclusivity and that a Ferrari dealer is offering it for sale. This car looks to be in almost better than new condition and the color combination is sure to win many admiring stares at the shore.